Nothing Is Strange, Nowhere Is Foreign
Our network of third culture ethnographers, journalists, designers and strategists spans continents and subcultures, bound by our shared curiosity to observe the human experience.
Our Philosophy
In times of deep uncertainty, we believe that understanding our societies and cultures is vital. As people who grew up navigating multiple cultural identities and worlds, we bring different questions and insights to the table.
Our Approach
We resist the industrial template of traditional research, where humans are ‘users’ and ‘segments’. Whilst we don’t shy away from using established research methodologies and processes of analysis, we also embrace the messiness of real life.
Curated Immersive Trips
We create journeys that immerse you in contexts where today’s most interesting questions come to life, because nothing replaces learning through lived experience.
Notes From the Field
Explore our evolving collection of discoveries, moments and thoughts that shape our work.